SXSW Interactive can be overwhelming. The hype, the parties, the crowds. It is sometimes difficult to separate the noise from the real insights and connections you are there to make. (Well, some of you are there to make. A lot of you are just there to party and get noticed. That’s OK too.) Every year is different. What you get out of it is different.
Continue reading2012 SXSW Interactive Highlights: Only Giving You the Good Stuff.
I’ve been in Austin for years. It’s kind of embarrassing to admit I’ve never attended the SXSW Interactive Conference. Finally I made it out to one. It far exceeded my expectations. Not everything was a home run. I’d say about half the sessions were either not relevant, had poor chemistry or was too rudimentary to be of any use to me. I had to remind myself that I’ve got almost 20 years in my profession and that I’m not going to hear too much about design that will blow my mind. I focused most of my attention to sessions that were outside my realm of expertise. That made all the difference.
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