I’ve worked in the creative industry and in a startup town my whole career. During that time, I’ve found myself confronted with a consistent misconception. It’s one I used to believe myself. It’s really easy to believe. Possibly because it feels like magic. It’s a myth. I’ve seen this myth in movies and books because it’s a dramatic tool used to tell a good story—they are signature moments.
It’s not the idea. It’s the execution