Creative culture has become something of a buzzword over the last few years. In the business world, companies are starting to believe they need to have a creative culture in order to compete in the marketplace. This, of course, depends entirely on the business and the market, but overall I think it’s true.
In my experience, creative culture can’t be engineered. It can be fostered. It can be grown. But the roots have to be there. And the roots are the people.Continue reading